Is Your Speaker Website Organized for 2012?: 5 Tips To Get Organized!

Posted on January 15, 2012

January is National Get Organized Month so we're sharing 5 tips to help you get your speaker website organized!

You've worked hard on making sure you have a website to promote your speaking business, but is that really enough? As a small business owner, EVERY visitor to your website matters. The following are 5 website organization tips you can employ in your speaking business, today.

"THIS IS THE DIGITAL AGE, AFTER ALL, AND EXCUSES FOR NOT HAVING AN UPDATED WEBSITE ARE LESS TOLERATED THAN EVER BEFORE"

# 1 Separate Content Into Specific Sections
This is especially true for speakers with multiple areas of expertise and a lot of credentials. There's nothing worse than an event planner having to scroll through pages of information when all they want is where you travel from, your fee range, and a sample video of you speaking. You can find an example of a well organized speaker website that incorporates these concepts at http://www.lifeiq.com/

# 2 Content Consistency
One of the most common issues speakers face is the ability to maintain a focused message. For example, biographies are often crowded with testimonials, program descriptions, and information about a product or service. Make it a priority to present the visitor with concise and relevant information to the specific page you send them to. Be consistent with your content.

# 3 Update Outdated Information
You know that demo video you put together in 2001? It's time for an update. Meeting planners want a speaker with a "fresh" appeal and there's just something about an old demo video that doesn't come across as fresh. Technology has come such a long way, and if embraced, can be a boon to your speaking business. This goes the same for having an announcement on your website about your "upcoming book release in Spring of 2007" when we're in 2012. Take the time to click on each section of your website and review it for outdated information. It's almost always the case that you'll find information in need of an update.

# 4 Integrate Modern Technology Into Your Website
We're talking about YouTube, Twitter, LinkedIn, and Facebook. You don't have to use all of these, but you should incorporate a social media aspect to your static website. You'll be able to more easily feed new content to your website (automatically) once you have this set up. An example of where we see the lack of modern technology hurting a speaker using older technology is with video. YouTube is so widely used and encouraged because it is compatible with 99% of devices (there are other solutions, but this is the most widely known). It's unfortunate that our staff still come across speaker websites that require a specific web browser or plugin to simply view a demo video. Here's one example of how the user's experience is affected. Go to the following page and click on each video (at separate times of course) and see which is the better user experience for yourself:
http://www.speakermatch.com/profile/barrymaher/videos/

# 5 Make Sure Your Profile Is Properly Optimized For Search Engines, i.e. Google.
What good is having an AMAZING speaker's profile if planners can't find it? Everything from your meta data to your images, and your videos should be properly labeled to get you the best possible ranking. Google is ever changing its algorithms and you should stay on top of this! Here's more information from Google: http://goo.gl/CIJdA

You can do all of this on your own, spending hours fiddling with html code, editing your webpages, etc. OR YOU CAN SAVE TIME AND GET YOUR INFORMATION OUT THERE ASAP WITH THE HELP OF SPEAKERMATCH...

SpeakerMatch is by far the easiest, fastest, and most affordable service to start and run a speaking business. We've been helping emerging professional and professional speakers for more than 10 years. Here's how we do it:

Easily Create A PROFESSIONAL Online Presence for your Speaking Services
SpeakerMatch empowers you with all the tools you need to communicate your value in a clear and concise manner. You'll have a dedicated biography page, program descriptions, audio and video capabilities, articles, blogs, and more. All of this is simplified in your member center and can be accessed at any time (little to no technical knowledge is necessary, and when you are not sure how to do something, or need to brainstorm ideas, we have a great team to help you out).

Increase Your Visibility (Yes, we're talking about Google)
Google is by far the most often used search engine to find speakers. Yeah, Microsoft's Bing and Yahoo! Just combined forces, but Google is far ahead of both of these search engines (even when combined). SpeakerMatch takes this into consideration and while your profile is properly programmed for all the search engines, we do put an emphasis on making sure your information is quickly picked up by Google and ranked as high as possible.  Everything from your meta data to your images, and your videos are optimized to get you the best possible ranking. Google is ever changing its algorithms and we stay on top of this for you.  According to Alexa, SpeakerMatch is in the top 1% of all website traffic. Not too shabby!

Get You Hired (That's what it's all about!)
We're well aware that it's all about ROI (Return on Investment). It only takes one modestly paid speaking engagement to pay for an entire year of the SpeakerMatch service (especially with the offer I'm about to make you). Plus, any bookings you receive through SpeakerMatch are yours to keep. We take no commissions! Most of our speakers get booked through what we call, "Direct Requests." For example, one of my staff members just got off the phone with a meeting planner interested in two of our speakers in the Maryland area. The details were sent directly to the speakers. We do not take any commission for those bookings.

Continuing Education (We'll keep you in the know)
Continuing your education is crucial to building a sustainable speaking business. There is so much to do as a small business owner that it's easy to overlook the simplest shifts in the market. By attending teleseminars, workshops, reading relevant newsletters, you'll have the information you need to stay current. We often hear that this part of our service alone is worth the already small investment.

First Class Customer Support
SpeakerMatch can be reached Monday through Friday, 9am to 5pm Central. A knowledgeable representative is ready and willing to help you.

Get your speaking business organized TODAY and sign up for SpeakerMatch risk-free! We are confident we can help boost your speaking business, and with our 60-day money-back-guarantee, you've got nothing to lose!
http://www.speakermatch.com/special

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