Why Speakers Need To Be Creating And Sharing Original Content On A Regular Basis

How Newsletters, Blogs, Podcasts, and Free Giveaways Lead To Speaking Opportunities!

The mere thought of creating and sharing original content sounds overwhelming. But it doesn't have to be that way! Our guest Michael Katz is an award-winning humorist and former corporate marketer who will walk us through ideas and resources to create and share content on a regular basis. If you’re tired of living at the extremes of either aggressive sales tactics or professional invisibility, tune in with pen and paper for this information packed call.

What You Will Learn:

• Why is content creation important?
• What types of content should I create?
• What do I write/speak about?
• What's the connection between content and speaking
• Where do new ideas come from?
• Other people have written/spoken on this topic, what if I have nothing new to say?
• Where do I start?
• Can I hire a ghostwriter?
• How do I distribute my content?

About Our Guest

Michael Katz

An award-winning humorist and former corporate marketer, Blue Penguin founder and Chief Penguin, Michael Katz, specializes in helping professional service firms get more and better clients by positioning themselves as “Likeable Experts.” Since launching Blue Penguin in 2000, Michael has been quoted in The Wall Street Journal, The New York Times, Business Week Online, Forbes.com and other national and local media. He is the author of three books, and has published more than 400 issues of “The Likeable Expert Gazette,” a twice-monthly email newsletter and podcast with 6,000 passionate subscribers in over 40 countries around the world. Michael has an MBA from Boston University and a BA in Psychology from McGill University in Montreal.