Using Direct Mail to Book Speaking Engagements
How to Cut through the Clutter & Stand Out!
Marketing is the most crucial element of your business; it's the only way to get new, paying customers and to get them coming back again and again. And the hardest part of marketing today is busting through the clutter and demanding the attention or your ideal prospect. But how can you demand attention? If we could all afford a 30 second commercial during the Super Bowl, itd be easy. But how can you do it without a multi-million dollar marketing budget? Direct mail is one of the best and most cost effective ways to get your message to your prospects or clients, if done correctly. Travis Lee of 3D Mail Results will tell you how you can affordably stand out from the clutter and get the attention your marketing needs to get the results you deserve.
What You Will Learn:
- How to use direct mail the right way
- When and how to use 3D Mail properly
- Why direct mail can be so profitable
- Why using 3D mail always gets attention
- Examples of how speaking professionals use direct mail
About Our Guest
Travis Lee is Vice President of Marketing for 3D Mail Results and its parent company American Retail Supply, a distribution company serving independent retailers throughout the US. Travis started 3D Mail Results along with his father Keith in January 2007. It grew from their frustration in hunting around for 3D mail items for all the unique direct mail they use. The new business also fit perfectly with what they do best as a company at American Retail; importing from over-seas, purchasing, breaking bulk and shipping hundreds of items per day. Today, Travis splits his time with American Retail Supply and 3D Mail Results. He helps clients chose the right 3D mail item, guides them through the copywriting process, and even coordinates printing and fulfillment of their direct mail campaigns.
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