LinkedIn Strategies So Effective â€“ They're Scary!
Just in time for Halloween, LinkedIn specialist JD Gershbein offers a fresh brew of LinkedIn success tricks and treats from his steaming cauldron. JD is a professional speaker who has helped hundreds of his speaking peers become more proficient and efficient on LinkedIn. LinkedIn can be a haunted house for most businesspeople. But donâ€™t be frightened. Join us as we interview JD and get his take on how speakers can leverage the number one business networking site.
What You Will Learn:
- How to configure your LinkedIn profile for greatest impact
- How to mine your existing LinkedIn network for business opportunities
- How to approach potential influencers, decision-makers and economic buyers
- How to develop cohesive strategic alliances and lasting referral partnerships
- How to maximize LinkedIn performance on a limited time budget
About Our Guest
Emerging from the glut of social media speakers is J.D. Gershbein, CEO of Owlish Communications. Drawing upon his background in marketing communications, sales, neuroscience, psychology, broadcast journalism and improvisational comedy, J.D. is blazing a trail as one of the most original personalities in social media. Since 2006, he has specialized in the art and science of LinkedIn. J.D. is a globally acclaimed speaker and frequent media contributor who has helped thousands of opportunity-oriented professionals in all walks of business gain a better understanding of LinkedIn. He has been featured on FOX TV News, CBS TV News, and WGN AM Radio, and in print in Forbes, Bloomberg BusinessWeek, Crainâ€™s Chicago Business, and the Chicago Tribune. Additionally, J.D. writes blogs for NBC Chicago and SUCCESS Magazine, and also serves as a LinkedIn strategic adviser to several notable Chicago business organizations. He is also Adjunct Professor of Marketing at the Illinois Institute of Technologyâ€™s Stuart Graduate School of Business, where he is advancing social media marketing as an accredited field of study. His first book, The LinkedIn Edge: Creating a Psychological Advantage in Social Business, which is due out in 2013, deals with the neuroscience, psychology and behaviors that drive success on LinkedIn.
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