Business Models for Speakers

Maximizing Income Through Smart Work vs. Hard Work

The business model is the core of profitability for any business, including a speaking business. Understanding and innovating your business model can fundamentally change the profitability of your business. Participants will learn the structure and design of an outstanding business model, how to assess their current model as well as proven innovation techniques to enhance their profits.

What You Will Learn:

• What is a business model
• How to use the business model wheel as an assessment and innovation tool for a business model
• How to find and address the strengths and weaknesses of their business model
• Examples of successful business models and how to use their principles

About Our Guest

Jim Muehlhausen

Like most entrepreneurs, Jim Muehlhausen has an eclectic background ranging from CPA, franchisee, attorney, business owner, consultant, franchisor, public speaker, university professor, and book author. While still attending the Indiana University School of Law, he became the youngest franchisee in Meineke Discount Muffler history (1987-1991). After successfully selling that business, Jim founded an automotive aftermarket manufacturing concern. During his 9-year tenure with that business, the company achieved recognition from Michael Porter of the Harvard Business School and Inc. Magazine in the IC 100 Fastest Growing Businesses. Jim has written two books, The 51 Fatal Business Errors and How to Avoid Them and Business Models for Dummies. He focuses on helping business owners improve their performance via business model design and innovation. In 2009, he founded the Business Model Institute which is devoted to the innovation and study of business models. Jim writes several articles for the Institute each year as well as contributing to publications such as Inc., The Small Business Report, Entrepreneur, BusinessWeek, and various business journals.