What do you want to hear from your athletes in their exit interviews besides "I had a positive experience?" How about "I was really challenged to push myself and I grew from those struggles!" In this talk, Jeff challenges sports administrators and coaches to think differently by truly preparing young people for the challenges they will be confronted with in a 21st century real world. Participants will explore how to cultivate a spirit of competitive excellence, a sense that everyone involved is excited about getting better every day - together!