It's easier to whine about the difficulties we face as independent restaurant owners than it is marshall the courage to change our ways and compete effectively. ENTREE Marketing, written for the foodservice industry, provides a model for focusing on what's truly important for your success, even against what might appear to be overwhelming odds.
ENTREE is about "access" to your customer's limited group of preferred restaurant destinations. There are three primary areas of discussion, each with multiple concepts that create the six principles. The first area encompasses the absolute need to create an enticing atmosphere in your restaurants and focus on building a team of service-oriented associates. The changing landscapes of restaurant marketing, advertising, top-of-mind placement and reward strategies comprise the middle section. We conclude with application of Pareto's Principle to your customers, employees and operation, and adapting to selling in this new digital age, the "Era of Like."
This presentation is ideal for restaurant owners, employees, managers and small business owners who have to turn "fewer resources into greater results."
Speaking style: Presenting the issues in an engaging and thought-provoking manner, while generating enthusiasm and laughter! See a sample: http://www.youtube.com/watch?v=rhqvV3owo8Q
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"You are a rock star! All of the verbal feedback from your seminar today has been quite positive and uplifting. All of those in attendance left the building happy, and thinking of how to implement some of your points. Thanks and I look forward to working with you again in the future." Vice President Customer Resources – Sysco
Mason Harris has captivated audiences around the country with his straightforward and powerful seminars on marketing, sales and consumer psychology. As an entrepreneur and educator, Mason’s motivating and memorable presentations have been the highlight of numerous conferences, sales and management meetings.
Mason can be reached at 301-770-1122 or firstname.lastname@example.org.