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Keynote Program Directory: Franchising

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Gerry O'Brion

The Franchise Formula - Building a powerful franchise brand

Better Together - Simple strategies for bridging the gap between franchisees and franchisor to win together.

Franchises are a collaboration between the franchisor and the franchisee. Each side has needs and expectations. Both sides want to build a winning concept.Powerful brands are not built by chance or by luck, it’s a formula. The biggest, most successful brands are adept at applying...