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Keynote Program Directory: Green Issues

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Shel Horowitz, GreenProfitabilityExpert

Making Green Sexy

Learn to make green products and services sexy to Deep Green, Lazy Green, and Nongreen markets

With dynamic interactive delivery, bold graphics, and examples ranging from toilet paper to ice cream to the Empire State Building, Shel Horowitz of GreenAndProfitable.com shows how to make green products and services sexy to Deep Green, Lazy Green, and Nongreen markets—using different talking points tha...