Marketing and the Importance of Framing
How Perception Shapes Decisions and Turns Messages Into Results
Why do two people hear the same message and walk away with completely different conclusions? The answer often comes down to framing. In this thought-provoking presentation, Dick Heatherton reveals how the way information is presented shapes perception, influences decisions, and drives action. Drawing from decades...
Customer Service During Labor Shortage
Excuses Won't Matter When Things Improve
Should a labor shortage be an excuse for bad customer service? How long are you spending on the phone today for insurance companies, banks, etc? When will Covid 19 and a labor shortage as an excuse end? Scenario true story number one: A customer dines...
Don't Believe Everything You Think!
How Understanding Our Biases Can Help Us Make Better Decisions
A winsome and entertaining exploration of a very serious and even crippling subject — our own biases and blind spots, and the way advertisers and politicians manipulate our biases. Starting from a nuclear reactor, flying by Pluto, and ending up in your back yard, this...
One Shift Away!
How to Upgrade Your Mental Operating System For High Performance
Are you, or your team, stuck in the same old shift? In a marketplace overwhelmed by leadership programs offering 5, 8, or 10 principles, One Shift Away! cuts through the noise. Mesmerizing results don’t come from motivational fluff, more hustle, or pressure, but from identifying...
Seeing Invisible Advantages To Excel!
How to Remove Blind Spots and Unlock Elite Success
What you can’t see within yourself, or around you, holds the key to unlocking your elite success! Everyone, no matter their role, experience, or background, has blind spots. These are unconscious beliefs, habits, and assumptions that quietly shape decisions, reactions, confidence, and results. They don’...
