Creating Raving Fans: The Art of Building a Loyal Audience
With Director of Marketing and Business Development at Greenleaf Book Group
Successful speakers have an audience of loyal fans behind them. These fans are the ones who leave thoughtful comments on your blog, buy your book on the first day it launches, and follow you on social media. Without them, you can create the most compelling content, but no one will be there to see it. Ashley Jones, Greenleafâ€™s Director of Marketing and Business Development, will show you how to strategically build an audience for your speaking business.
About Greenleaf Book Group
Greenleaf Book Group is a publisher and distributor that specializes in creating bestselling books and compelling brands for thought leaders. Our unique publishing model allows authors to maintain ownership of their work while still competing with the major publishing houses. Greenleaf has represented more than 1,000 titles, including more than 30 The New York Times and Wall Street Journal Best Sellers and was named one of the fastest-growing companies in the United States by Inc. magazine.
What You Will Learn:
- Find the audience that will be most engaged with your message
- Choose the right channels to reach that audience
- Maintain relationships and build loyalty
- Activate your audience for major events and milestones
About Our Guest
Ashley is the Director of Marketing and Business Development at Greenleaf Book Group where she helps authors and speakers build their brands and connect with audiences. She works closely with Greenleaf clients to establish a complete brand vision that raises visibility for their book and larger business initiatives. She has created award-winning advertising and marketing campaigns for top brands including Bud Light, KitchenAid, and Chevrolet.
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