How to Leverage Press and Media Exposure to Grow Brand Awareness
We're joined in this edition of the SpeakerMatch interview series by celebrity hair stylist and national media personality Billy Lowe here to give us THE LOWE DOWN on driving brand exposure and awareness through press and media. Billy has decades of experience working in and with the media and much to share about how you can get the media to roll out the proverbial red carpet for YOU!
What You Will Learn:
- What can we do RIGHT NOW to start capturing some "media buzz"
- Getting quoted in a magazine is easy... what you can do after the magazine is pulled from the shelf and next week's issue goes up
- How to use the phone to get on camera or in a magazine
- 3 simple things everyone can do to "exercise" and prepare them for press/media exposure (and becoming an authority in their field)
- Understanding the purpose of press/media and how to properly leverage it
About Our Guest
Billy Lowe is an elite talent responsible for creating extraordinary beauty behind the scenes of Hollywood. In addition to life on the red carpet, Lowe is a seasoned expert in health and beauty consumer products, contributing to the launch of some of the hottest products of our time. He has been featured in countless media sources around the world including daytime talk shows and news segments, and he is a trusted source for celebrity driven events campaigns. Last but certainly not least, Billy Lowe is the founder and creator of Gloss & Toss Hair Care, one of the hottest hair care brands today! The makers of Clarisonic had this to say about Billy Lowe and his media capabilities: "Clarisonic became a great success due to the passion and capabilities of people like Billy Lowe. Only a small fraction of people have the skills to punch through the media format and to create a resonant reaction in the audience. Billy Lowe, as we quickly appreciated, has just those skills!" Billy has been in or featured on: Entrepreneur Magazine, Hallmark Home & Family Show, KCAL News at Noon, Parenting Magazine, AOL Stylelist, Yahoo News, Forbes.com, Washington Post, Martha Stewart Living, Woman's Day Magazine, and many more.
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