Build Your Brand and Get More Prospects with Publicity
Tilt the Odds In Your Favor with Proven Media Tactics
Publicity is an important tool for authors, speakers and small businesses because PR LEADS to profits. Getting publicity can set you apart from your competitors. Publicity can give you the visibility you need to attract new prospects and also get the credibility you need to make selling easier. However, getting quoted in the media has never been an easy task. Thereâ€™s a lot of competition from other speaker, authors and experts. Fortunately, you will learn how to tilt the odds in your favor with proven media tactics that you can implement yourself, without hiring an expensive PR firm. Youâ€™ll also learn how to get your press releases printed on many web sites from leading media publications, like Forbes.com, CNBC.com and many city business journals, plus dozens of other websites with sizable audiences.
What You Will Learn:
- How publicity can actually help you sell more books, get more speaking engagements and consulting projects
- The biggest mistakes people make with publicity and press releases
- The #1 tactic to help you dominate the search engines for your topic
- How to use publicity tactics on a regular basis as part of your marketing plan so you can manage the process easily and get the best results possible
About Our Guest
Dan has written six books for John Wiley & Sons and those books have been translated into six languages. Dan believes that publicity and marketing should be about getting results. Dan brings more than 25 years of public relations experience and expertise to you today. He was on the PR team that launched AOL. He was also involved in the launch of the CD-ROM player, GPS technology and the beginnings of the personal computer revolution. Dan is one of the most respected teachers in public relations today and is one of the key thought leaders in this field because he was also an award-winning newspaper reporter and editor who interviewed President Gerald Ford and First Lady Barbara Bush. Dan lives on one of Minnesotaâ€™s 10,000 lakes with his wife and cats. His newest book is called â€œReporters Are Looking for You.â€
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