Best Practices Are Stupid

Crush the Competition Through Innovation

Here’s the startling truth… The trite expressions designed to help people be more innovative actually kill innovation. After tuning in to this teleseminar, you will have specific strategies and tactics for speeding your innovation efforts. In fact, Stephen has shown that this approach generates a tenfold improvement in innovation ROI.

What You Will Learn:

• How to frame your challenges properly - don’t think outside the box, find a better box
• Why you should find solutions elsewhere and not from the experts
• Why expertise is the enemy of innovation
• Why the brain kills innovation
• Why best practices are stupid
• How can you overcome these obstacles to be a more innovative speaker and business owner

About Our Guest

Stephen Shapiro

For over 20 years, Stephen Shapiro has presented his provocative strategies on innovation culture and collaboration to audiences in over 40 countries. During his 15-year tenure with the consulting firm Accenture, he led a 20,000-person innovation practice. He is the author of five books, including “Best Practices Are Stupid," which was named the best innovation and creativity book of 2011. He has been featured in Newsweek, Entrepreneur Magazine, O-The Oprah Magazine, SUCCESS Magazine, The Wall Street Journal, ABC News, and CNBC. Clients include 3M, P&G, Microsoft, Nike, Marriott, NASA, USAA, Johnson & Johnson, Fidelity Investments, and GE.