Building brands starts on the inside. How can the media tell your story – in a positive way – if you own employees can’t, and they can’t deliver on the brand promise? As the daily living embodiment of a brand, employees are your first and most important customers. What they say and do can make or break your media relations strategy.
In this session, you’ll learn:
• Why internal branding needs to be a part of your media relations strategy
• How to make the most of your external communications efforts through internal branding
• How to know you need internal branding in your organization
• A proven, strategic approach to internal branding
