Innovative Branding

Innovative Branding

Combining Storytelling With Innovation to Create a Unique and Powerful Message

If you look at a brand as being "style and substance", then storytelling is the style, the message you communicate to the public, and substance is the products or services that back it up. There are plenty of examples of brands that told a good story, but didn't have the substance to back it up, or didn't innovate to keep their position in the market. And there are also examples of companies who had great, innovative products, but didn't know how to tell a story that got people's attention. It's the companies and brands that know how to do both that dominate the market and have staying power. This 4 hour workshop shows you how to accomplish both. Overview of workshop: Hour 1: "If They Care About Your Story, They'll Care About Your Brand: How to Use Storytelling to Get Your Message Across" People are bombarded with messages all day long. But studies have shown that the ones they remember are the ones that have a good story behind them. In fact, people are 20 times more likely to remember your company or product if it has a good story. The trick is to find what’s compelling about your company or product, and weave the features and benefits into the narrative. As the gatekeeper for an international Academy Award winning production company, Julie dishes the insider secrets on how to construct a great story. She’s worked in the development of over 1,000 scripts and heard numerous pitches requesting funding from $50,000 to 5 million dollars. Your attendees will learn: * How to get people to fall in love with your brand * Why people need heroes and where you can find them * How to get people to think of your product first * The 3 elements of a great story Hour 2: Deep dive into storytelling techniques and exercises, hands-on workshop with storytelling improv and exercises on weaving themes and loglines into your marketing to create a consistent message (possibly have a panel discussion and/or a Q & A with industry experts on how they use storytelling, and recap on 1st 2 hours) Hour 3: “How to Beat Your Competition Through Innovation” Using the Techniques of Inventors and Innovators All innovation starts with great ideas. You may be number one now, but if you’re not innovating, your competition is, and they will knock you out of the lead. To stay ahead you need to constantly reinvent and have new ideas ready to go. Julie knows a thing or two about innovation. She’s an inventor/innovator that turned $5.00 and a lump of clay into an international, NASDAQ winning product. Julie is frequently featured in publications like The Wall Street Journal, Inventor’s Digest, CBS Money Watch, Newsday and the International Business Times as an innovation expert. Your attendees will learn: * How and why you need to generate new ideas * How to become number one in your market and stay there * Why you need to incorporate “play” into your office space * How to encourage your employees to want to innovate This is a general overview and then gets right into some beginning creativity and innovation exercises to get out of the usual rut of thinking that we all fall into. Hour 4: Deep dive into more advanced creativity/innovation techniques, which includes improv exercises and hands-on brainstorming and problem solving methods to generate ideas the competition will never think of. (possibly have a panel discussion and/or a Q & A with industry experts on how they use innovation, and recap on 2nd 2 hours)

Julie Austin — Motivational Speaker

Julie Austin

Inventing the Future

Award-winning inventor & serial entrepreneur. Innovation & creativity expert who's appeared on ABC, CBS, NBC and FOX News, The Today Show and the Wall Street Journal.

View Speaker Profile