Why Should I do Business With You?
Jaynie Smith is the ONLY speaker who focuses on competitive advantage based value proposition, that you likely already have but are not leveraging!
Do all your employees answer this the same or do they confuse customers?
Few business have a good answer for this that does not qualify as a cliche. Are you sounding like your competition? If so, you are losing customers and likely margins? Many lament that price pressure is killing them. Surveys prove that price is not the top concern unless you sound like everyone else, then price becomes the tie breaker. A competitive advantage is not what you are good at, if the customer doesn't value it!
Jaynie shows business how and where they have competitive advantages they are not aware and what they have that will close more deals. Jaynie's company has a unique process for uncovering gold mines not yet identified and land mines that can be deactivated easily once identified. 90% of businesses do not know their customers top buying criteria. Jaynie will share remarkable research.
This talk is about how your operational performance and customer values dictate what your marketing and sales content must reflect. Do not lose sales for death by a thousand cliches messaging.
Don't sound like everyone else, know your competitive advantages!
