Trying to grow a company in a rapidly-changing, competitive market?
Are you a market leader concerned about maintaining your leadership?
Lou tells the fascinating story of an iconic American company that once had complete global dominance of its markets, yet is today a business footnote, so that the next generation can learn from its successes and failures.
Using multiple examples (and some fun show and tell), Lou explains that the company was not just "disrupted" by a new technology, it company failed in multiple dimensions at the top of its organization chart, and made disastrous decisions that might have been prevented with some key changes in perspective and a little less hubris.
This cautionary tale includes a holistic look at the company, from its management and internal decisions to the turbulent external environment that proved a constant challenge, to its effective demise.
