We’re living through the meh economy – the market is saturated with polite mediocrity. It’s time to wake up. It’s time to take a stand. It’s time to transform ourselves, our companies, and our causes. Your industry is due for a little upheaval. Seek out unsettling influences. Better yet: Be one.
Let’s be catalysts for passionate ideas. Let’s fill our purchase funnels, engage our prospects, and tell our brands’ stories. Let’s create big red Kool-Aid Pitchers of awesomeness that make our fans bust through walls and say, “Oh hell yeah!”
This talk is filled with practical tips and creative ideas to jumpstart your messaging and content:
Find Your Edge. Designing your product, pitch or promotion to please everyone is the surest way to resonate with absolutely no one. The market is starved for brutally honest, hyper-focused and entertaining. It only takes a killer idea to break into a bored market.
You are the front line of content quality. Don’t just post to post. Tell a story. Make it sparkle. Take a stand. Give it a twist. Humanize it. Sing it. Relate it. Feed our inner Cliff Clavin. Capture the moment. Find the beauty. Build the brand. Before you post it ask yourself one question: WIST “Would I Share This?”
Achtung Baby! If you’re just going through the motions, you’ll be running around in circles. Your content should be a to-do. It’ need to be a ta-da! Love and hate will always be more powerful than a like.
