Program Length: 60 – 180 minute workshop (breakout or keynote variation available)
Perfect For:
• Professionals curious about how Artificial Intelligence (AI) fits into their daily workflow
• First-time or hesitant AI users looking for confidence and clarity
• Teams frustrated with generic AI outputs and underwhelming results
• Organizations aiming to boost productivity and innovation without tech overwhelm
• Anyone who wants to harness AI as a collaborator, not a competitor
Audience Takeaways:
• A clear, simple framework for using AI tools more effectively: Prompt. Refine. Repeat.
• Examples of how small changes in prompting lead to drastically better results
• A no-jargon explanation of AI models, limitations, and how to get the most from them
• Confidence to use tools like ChatGPT and Claude as creative thinking partners
• A more empowered mindset toward navigating change and technology disruption
Program Summary:
Artificial intelligence isn't here to replace you, it's here to collaborate with you. But only if you know how to work with it to get better-than-average results and not churning out any AI slop. In this practical, lively keynote, Ari Gunzburg shares his daily process for using AI tools without losing your voice, vision, or sanity. Audiences shift from "What do I even type?" to "I can actually use this."
Program Description (expanded):
Most people approach AI tools the same way: type something in, get something generic back, feel underwhelmed, and walk away convinced AI isn't for them. Or pasting the first work product that comes out from the AI. The problem isn't the tool. It's the process. One-shot prompting almost never works. What does work is iteration, and that's exactly what most people have never been shown.
In this practical, story-driven keynote, Ari Gunzburg pulls back the curtain on what it actually takes to get real results from AI. Drawing from his own daily workflow and years of experimenting with tools like ChatGPT and Claude, Ari breaks down his Prompt. Refine. Repeat. framework in a way that makes AI feel approachable, useful, and even fun for any audience regardless of technical background.
Expect humor, live demonstrations, and relatable use cases that make the learning stick. Ari shows the difference between one-shot prompting and iterative collaboration, helps audiences understand how AI models actually think, and gives everyone in the room a method they can apply immediately, whether they're writing emails, building presentations, analyzing data, or just trying to figure out what to have for dinner.
This session isn't about becoming an AI expert. It's about becoming someone who uses AI confidently and effectively, without the overwhelm, the jargon, or the fear of being left behind.
Bonus: This description was written by AI and refined by a human.
