Every artist and executive is hearing that AI will change the music business. Almost nobody is telling them what to actually do about it. I've spent fifteen years negotiating sync, licensing, and distribution deals, and I hold a post-graduate certificate in AI and machine learning from the University of Texas at Austin's McCombs School of Business — so this session comes from someone who works both sides of the question, not from speculation. Your audience will learn which parts of creative work AI is genuinely disrupting, which parts it can't touch, how rights and royalty structures are shifting underneath them, and the specific decisions to make now to stay on the right side of it. Delivered as a keynote or an extended workshop with hands-on application.