One would have to be living in a box to not have heard of Pickleball the fastest growing sport in the world (India now). But why did the sport become dormant for half a century? It was invented in 1965 in Brainbridge Island, WA and now is a billion-dollar enterprise with no signs of slowing down. People are lining up before Pickleball centers even open just to get a spot on the courts. Fad? You decide. What is motivating these pickleheads to get up before sunrise to exercise? It boils down to perception once again. How you see it and how each Pickleball player sees it. Take an empty warehouse and with minimal expense create a cash cow business with payoffs lasting decades. They are even talking now about making pickleball an Olympic sport in 2028. It is not just about the sport being fun and social, it's about how to tap into the perception of every consumer by YOU focus. In one hour, your next keynote will be not only be entertaining but how to let perception techniques work for each attendee in everyday life.
Takeaway: How sales and marketing of any product is based on customer PERCEPTION. Call us today and check for Giani's availability worldwide. Paddles are not mandatory.
