PERCEPTIVE MARKETING
Why do we see products marked $9.99 instead of $10? Think about it. Steve Jobs is one of the greatest influential innovators of our time. His secret to success #4 was entitled “Identify with Kings to get the King’s Honor.” It was all about perception.
In the early days of Apple, Jobs recognized Palo Alto was the epicenter of innovation. Job’s wanted to be associated with Palo Alto but where was his company located? It was in a garage located in Los Altos. Knowing PERCEPTION is everything, Jobs’ solution was to set up a P.O. Box in Palo Alto and hired a voice answering service.
The perception from potential clients would be the impression APPLE was a huge company in the heart of Silicon Valley. Rather than two sweaty guys in a garage in Los Altos.
Giani will take your team through perception marketing that will change how they see the new business world after so much has changed. Perception will always be the heart of the business no matter how much our world has changed.
