When a generation grows up with a smartphone in hand and social networks at their disposal, you might think that hiring a social-media phenom would be the answer to creating engagement at your event. Think again. Nicole Matthews, examines the generational disconnect between social media and social engagement, and why business owners shouldn't assume that just because someone is social-media savvy, he or she has what it takes to develop a brand. With her humor, Nicole explores the difference between using an app and actually implementing the application.
