Concept — Stay in the process until you get where you want to go. Target audience — Highly stressed, corporate or non-corporate association, e.g., Mothers of Pre-schoolers, or an industry association similar to a local Board of Realtors. Message — There’s always a way to meet your current challenge, but you have to stay engaged long enough to find it. Outcome — Inspiration to persist through the inevitable challenges Fortune throws our way.
