If there is one thing I know about making a living in the craft space it is that your business needs to be responsive to changes in the marketplace. With blog revenue on the decline, a lot of us are looking to video content to increase revenue. YouTube is constantly adding and improving features and a quick Google search is not going to tell you how to integrate them into your craft business - but learning about them from a craft industry professional with more than fifteen years experience can. I want to explicitly say that I am not employed by Google, but I have participated in three YouTube creator education bootcamps as well as several invitation-only YouTube Shopping live events in New York City. Let me take the information that is hot off the press and show you how to use it to improve your craft business, using examples that are just for us. When you have finished this class you will understand how to qualify for, and when you have qualified set up YouTube Shopping on your channel, and learn real, understandable best practices from pre-production through vendor strategy.