Most creative business owners are using YouTube with one hand tied behind their back — not because they aren't working hard, but because the platform's most powerful features were never explained to them. The strategy content that dominates search results was written for beauty brands and tech channels. If you run a food blog, a craft business, a recipe channel, or any independent creative brand, you've been left to figure it out on your own.
This session fixes that. Drawing on her access to YouTube's own creator education programs - including invitation-only bootcamps and live events (Mary Beth Temple is not an employee of Google)- Mary Beth Temple brings insider platform knowledge into the room and translates it for the audiences Google's public messaging never had in mind.
What attendees will learn
The YouTube features most creators have never discovered — and how to put them to work immediately
How the platform's algorithm actually evaluates creative content, and what that means for your posting strategy
Why the advice you've been reading doesn't apply to your niche — and what does
Specific, actionable changes attendees can make to their channels before they leave the room
How to stay current as the platform evolves, rather than chasing last year's best practices
Who this is for
Food bloggers, craft business owners, recipe creators, lifestyle brands, and any independent creative business using — or considering — YouTube as part of their marketing or revenue strategy. No technical background required. Attendees at every level of YouTube experience will leave with something they can use.
Format note
Delivered as a 90-minute session with time built in for Q&A. Can be adapted for workshop or training formats with hands-on exercises.
