Myles Munroe says, “Failure is not the absence of success. Failure is the neglect of trying.” Yet, the research by LinkedIn shows the failure rate of salespeople is 41.9%. In today’s ever-changing world of sales, where the buyer has access to as much or more information that your sales team has and is now fully in control of how the sales process will go, organizations can no longer try and sell the same way they did even just last year. In our Reasons Not To Focus On The Sales Experience presentation, we will help your team understand the best way to leverage an authentic mindset, and how to guide their potential buyers past their biggest fear and become a customer for life. For several years now, brand loyalty has been driven by experience versus product or price. And, in a world of overwhelming abundance, customers most often have the power to select or ignore salespeople based on their experience. Not any more.