Navigating the vast and vibrant landscape of the speaking industry can feel like journeying through a bustling marketplace; a kaleidoscope of voices, perspectives, and stories, each unique, each offering something different. As an emerging professional speaker, one of your primary tasks is to break through this market noise and command attention. The first opportunity you often get to do this is through your application teaser headline.
We regularly survey event organizers about what aspects of the application make them decide whether to explore the speaker’s profile further. One response particularly stood out:
“I generally look for all the details in the message body beyond just the headline.
I don’t recall any specific headline that interested me to open a specific reply.”
This response opens up an essential discussion on the power of a compelling teaser headline. It’s about the initial impression. If your headline is not captivating, the planner may never click through to read more.
Let’s take a closer look.
In the crowded world of speaking engagements, event organizers can be overwhelmed with numerous applications, making it critical for speakers to differentiate themselves right off the bat. Your teaser headline is the first touchpoint an event organizer has with your application, acting like a storefront window, inviting the passerby to step in and discover more.
Creating a captivating headline isn’t about being flashy or misleading, but rather conveying a concise, compelling snapshot of what you bring to the table. It should hint at your unique story, your speaking style, and the value you can deliver to the audience. The aim is not just to attract attention, but to invite further exploration.
If an event organizer can’t recall a specific headline, it underscores the need for more impactful headlines that stand out. The opportunity lies not in how many applications they view but in how memorable your headline can be. A teaser headline that resonates might not only lead to an organizer opening your application but could also stay with them, enhancing your chances of being remembered when they’re making their final selection.
Additionally, the information accompanying your headline, such as your name, “travels from” location, and fee range, adds context but doesn’t necessarily trigger intrigue or curiosity. Therefore, an enticing headline becomes crucial to compel the event organizer to delve into your full letter of application and complete speaker profile.
In summary, a compelling teaser headline could be your golden ticket to pique an organizer’s interest and inspire them to learn more about you. Remember, you’re not just selling a speech; you’re selling an experience, a journey, a new perspective. So, let your headline reflect that. Captivate, intrigue, and draw them in. Make them want to know more about the story you have to tell.
Your journey as a speaker starts long before you step on that stage. It starts with the first impression you make through your application. Don’t underestimate the power of a captivating teaser headline—it might just be the difference between your application being just another in a list, or the one that an event organizer cannot wait to explore.
In the end, it’s about creating a connection that begins with a simple headline but can lead to a powerful exchange of ideas on stage. Make your teaser headline count!