In the world of professional speaking, your biography isn’t just a summary of your career — it’s a powerful tool to connect with event organizers and audiences. At SpeakerMatch, we believe in the art of personal storytelling. This blog post will guide you through creating an engaging and memorable speaker biography and showcase an example to inspire you.
The Approach: Your speaker bio should be a reflection of your unique journey, your passions, and what you bring to the stage. Here’s how to make it shine:
- Write in the First Person: This makes your bio more relatable and personal.
- Start with a Bang: Use a compelling headline that captures the essence of your story.
- Use Engaging Subheads: Break your bio into sections with intriguing subheads.
- Highlight with Bullets: For key achievements or milestones, bullet points make them stand out.
- Show Your Personality: Let your unique voice and style come through.
Example Story-Bio For Speakers:
One Little Cookie Lost the DoubleTree Hotel Over $10,000 In Business!
I know this firsthand. The business they lost was mine.
You’ve probably heard the saying, “It’s more expensive to acquire a new customer than to retain an existing one.” Let me share a story from my own experience that perfectly illustrates this principle—and it all started with something as simple as a cookie.
The Cookie Conundrum: A Small Detail with Big Consequences
A Routine Business Trip with Unexpected Lessons
Years ago, while working for a consulting firm, I was often on the road, leading a team on various projects. On one 6-week assignment, we were traveling weekly from New York to Houston. Being a stickler for brand loyalty, I chose the DoubleTree hotel for our stays, enticed not just by the loyalty points but also by their famous warm, chocolate chip cookies at check-in.
The Moment of Truth
Upon arrival, I received my room key but, surprisingly, no cookie. When I inquired, the front desk agent informed me that guests booking through Expedia weren’t eligible for cookies due to the commission paid to the booking site. Despite my friendly demeanor and a light-hearted request, the agent didn’t budge.
A Decision that Echoed
It was just a cookie, right? But that small gesture—or lack thereof—spoke volumes. Without making a scene, I quietly decided to take my business elsewhere. For the remainder of that project, the DoubleTree missed out on approximately $10,000 from my team alone. And over the years, their loss multiplied as I shifted my loyalty to Hyatt hotels, drawn by their exceptional service that made me feel valued, even when booking through third-party sites.
The Ripple Effect of One Small Action
This experience isn’t just about a missed cookie; it’s a lesson in customer service and the power of small gestures. As a speaker, I’ve learned that a single happy client can lead to thousands in repeat business and referrals. Every team member must understand the importance of these ‘little things.’
Engage with Me for More Insights
As a professional speaker, I delve into these nuances, offering in-depth understanding and practical solutions. My talks are tailored to enlighten and inspire, ensuring your team recognizes the importance of every customer interaction. Reach out to book me for your next event and transform your approach to customer service.
Here’s a sampling of what I’ll cover with your audience:
- The Power of Small Gestures: How a simple act can significantly affect customer loyalty.
- Brand Loyalty vs. Customer Experience: Understanding the delicate balance between corporate policies and customer satisfaction.
- The Cost of Neglect: Insights into how minor negative experiences can lead to significant financial losses.
- Building Lasting Relationships: Strategies for making every customer feel valued and important.
Conclusion: Your speaker bio is your story, told your way. Use it to showcase not just what you’ve done, but who you are. We at SpeakerMatch are excited to provide a platform for your voice, and we can’t wait to hear your unique story!