Hidden YouTube Features That Will Transform Your Creative Business
Specific Actionable Strategies for Creatives
Most creative business owners are using YouTube with one hand tied behind their back — not because they aren't working hard, but because the platform's most powerful features were never explained to them. The strategy content that dominates search results was written for beauty brands...
YouTube Shopping Masterclass for Creative Businesses
Increased Revenue Opportunity from your Video Content
If there is one thing I know about making a living in the craft space it is that your business needs to be responsive to changes in the marketplace. With blog revenue on the decline, a lot of us are looking to video content to...
Innovation Is Necessary, But Not Sufficient
Learning From a Failed American Business Icon
Trying to grow a company in a rapidly-changing, competitive market? Are you a market leader concerned about maintaining your leadership?Lou tells the fascinating story of an iconic American company that once had complete global dominance of its markets, yet is today a business footnote, so...
Creative Marketing for the Self-Published Author
Awesome Workarounds To Bring Results
Format: 60 or 120 minute keynote, workshop, breakout session, or Zoom This program is perfect for: Aspiring and seasoned authors looking to up their creative marketing game and established literary agents seeking to understand what self-published authors need The audience will leave with: Creative ways...
Marketing and the Importance of Framing
How Perception Shapes Decisions and Turns Messages Into Results
Why do two people hear the same message and walk away with completely different conclusions? The answer often comes down to framing. In this thought-provoking presentation, Dick Heatherton reveals how the way information is presented shapes perception, influences decisions, and drives action. Drawing from decades...
