Key Points:
- A positive image will determine your success
- Your attitude toward others will draw newcomers
- Your purpose piques others' interest
- Publicity has beneficial results
- Including everyone will reinforce your relationships
- Creating contests, scholarships, and awards will entice involvement
- Exciting activities will draw more outsiders
- Positive communication will promote your group, i.e. websites, list servs, brochures, and newsletters
- Internal support mechanisms lead to retention
- Inspiring conferences or seminars give focus
- Involvement in your community gives sense of belonging
