For much of his life, Steve Fredlund did everything he was “supposed” to do—followed the rules, made good decisions, and kept everyone happy. But over time, he realized he was covered in should—buried under expectations that left him restless and unfulfilled. In this humorous and poignant keynote, Steve reflects on his own journey from doing what was right to embracing what was real. Through laughter, storytelling, and raw honesty, audiences see themselves in his story and leave inspired to wash off the “should,” reconnect with what matters most, and step boldly into their own extraordinary.
