One may argue whether "selling" is truly the oldest profession, but most people agree that sales professionals (as well as sales amateurs) have been around even longer than "Going Out of Business" sales.
It would seem that with such an extensive history the skill set for true sales professionals would be easy to identify, and training a cadre of proficient, motivated representatives would be relatively simple.
Not.
Sure – we can identify and enhance key skills, such as listening, questioning, and even talking occasionally. These attributes are part of the foundation of successful professionals, along with properly filling out paperwork
One increasing problem is the customer. He is too busy, unreachable, doesn't know what he needs, and won't even return calls. If you're fortunate enough to get hold of him, he frequently limits his communication to 140 characters.
It's hard to remain MOTIVATED (a second problem!) under these circumstances!
What's an organization to do?
Evolve.
Just like customers.
"Selling in the Era of Like" examines he changing role of the sales force in this era of instant information, product comparisons, and mind-clutter. Key selling skills are introduced and reenforced. Trends and the need for a new strategic approach are examined. Techniques for handling stress, competition and rejection are identified under the heading of "The Big Picture."
The Chutzpah Rules, consisting of eight memorable ideals, becomes a model for the concepts introduced in this seminar and a map for moving forward.
Successful people are always selling, even if their jobs are not directly sales-related. The Chutzpah Rules presentation provides a blueprint for anyone who interacts with others in business, requires the cooperation of others to accomplish objectives, and needs to overcome the obstacles placed in their way by life's everyday challenges and disappointments.
Speaking style: Presenting the issues in an engaging and thought-provoking manner, while generating enthusiasm and laughter! See a sample: http://www.youtube.com/watch?v=rhqvV3owo8Q
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"You are a rock star! All of the verbal feedback from your seminar today has been quite positive and uplifting. All of those in attendance left the building happy, and thinking of how to implement some of your points. Thanks and I look forward to working with you again in the future." Vice President Customer Resources – Sysco
Mason Harris has captivated audiences around the country with his straightforward and powerful seminars on marketing, sales and consumer psychology. As an author, entrepreneur and educator, Mason’s motivating and memorable presentations have been the highlight of numerous conferences, sales and management meetings.
Mason can be reached at 301-770-1122 or mharris@hutzpahmedia.com.
